My Role: Marketing project management and execution.
Campaign Overview: GreenShield Cares’ Women’s Mental Health program offers free culturally sensitive, trauma-informed virtual therapy and a complimentary one-year subscription to internet-based Cognitive Behavioural Therapy (Digital iCBT) to those 18+ in Canada who identify as women, non-binary, and gender non-conforming.
Tactics: 360° marketing campaign with paid social, influencer and PR activation.
