Nexxus Ultralight Smooth Product Launch
My Role: Marketing lead for Canadian product launch.
Product Overview: Introducing a sulfate-free scientifically proven regimen that restores strength from within while forming an invisible barrier around each strand to block out frizz and keep hair smooth for up to 72hrs.
Channels: Drug (Shoppers Drug Mart)
Launch Tactics: Paid Social, PR Activation and Media Outreach.
