My Role: Marketing project management and execution.
Campaign Overview: Aging Doesn’t Have to be Rough campaign is all about enabling Canadians with a health and benefits experience designed around their needs. With a satirical approach that is both compelling and relatable, the campaign showcases the benefits of our uniquely integrated model, that allows users to easily check benefits coverage, connect with health care providers, and manage claims, all in one easy-to-use platform
Tactics: 360° marketing campaign with TV, paid digital and PR activation.
