My Role: Marketing lead
Campaign Overview: Despite growing demand for mental health support, cost and accessibility continue to be major barriers to care – putting therapy further out of reach for those who need it most. GreenShield is committed to supporting the mental health of Canadians during challenging times. To help break down these barriers, GreenShield offered two months of free therapy to Canadians looking to start their mental health journey.
Tactics: 360° marketing campaign with paid social, influencer and PR activation.
