GreenShield Cares Oral Health Initiative
My Role: Marketing project management and execution.
Campaign Overview: Going without dental treatment can have impacts far beyond pain, discomfort, and embarrassment. Poor oral health can create barriers to employment and education and can trigger or increase mental health symptoms. Here’s the story of two Canadians whose lives have been positively changed through GreenShield Cares’ oral health initiatives.
Tactics: Organic social and PR media outreach
