Career highlights
Dove #DetoxYourFeed Campaign
My Role: Marketing execution for Canada.
Campaign Overview: In Toxic Influence, Dove’s short film, mothers and their daughters confront toxic beauty advice on social media and how it’s become normalized for many girls around the world.
Tactics: 360° marketing campaign with paid TV, paid social, influencer and PR activation.
Greenshield dtc health insurance: aging doesn't have to be rough
My Role: Marketing project management and execution.
Campaign Overview: Aging Doesn’t Have to be Rough campaign is all about enabling Canadians with a health and benefits experience designed around their needs. With a satirical approach that is both compelling and relatable, the campaign showcases the benefits of our uniquely integrated model, that allows users to easily check benefits coverage, connect with health care providers, and manage claims, all in one easy-to-use platform
Tactics: 360° marketing campaign with TV, paid digital and PR activation.
view more projects
- All
- GreenShield
- Marketing Campaign
- Product Launch
- Unilever
Nexxus Ultralight Smooth Product Launch
GreenShield: Canadians Help Canadians
GreenShield DTC Health Insurance: Aging Doesn’t Have to be Rough Campaign
GreenShield Cares Women’s Mental Health Program
GreenShield Cares Oral Health Program
GreenShield Cares Essential Medicines Program
