Career highlights
Dove #DetoxYourFeed Campaign
My Role: Marketing execution for Canada.
Campaign Overview: In Toxic Influence, Dove’s short film, mothers and their daughters confront toxic beauty advice on social media and how it’s become normalized for many girls around the world.
Tactics: 360° marketing campaign with paid TV, paid social, influencer and PR activation.
GreenShield Cares Women's Mental Health Program
My Role: Marketing project management and execution.
Campaign Overview: GreenShield Cares’ Women’s Mental Health program offers free culturally sensitive, trauma-informed virtual therapy and a complimentary one-year subscription to internet-based Cognitive Behavioural Therapy (Digital iCBT) to those 18+ in Canada who identify as women, non-binary, and gender non-conforming.
Tactics: 360° marketing campaign with paid social, influencer and PR activation.
view more projects
- All
- GreenShield
- Marketing Campaign
- Product Launch
- Unilever
